The Balance of Passion and Life

Tuesday, September 28th, 2010 at 9:42 AM by   

The best wedding vendors out there are incredibly passionate about their service or product. They give up weekends to share a moment in one of the happiest days of someone else’s life. Unfortunately, that also means likely giving up some responsibility with their friends and family at home.

The wedding industry as a whole has two unique trends, which are often referred to as Booking Season and Wedding Season and runs the course of the year. In short, the Booking Season runs during the months of engagements, encompassing holidays like Thanksgiving, Christmas, New Year’s, and Valentine’s Day. Wedding Season (in the greater San Francisco Bay Area) typically starts in March and runs right into the first weeks of November.

Now add all of those bridal shows, client consultations, planning sessions, emails, phone tag… Wedding vendors work nothing like the typical 40-hour work week most of their clients are accustomed to working. So where do many of them make time for family and rejuvenation?

The truth is that it depends on the vendor. Some of the best vendors I know are charging above average pricing.  One reason for this is so they can limit the total events per calendar year. Fewer events means less chance of a burnout, time for family, and increases the success rating for the events they do work.

The next time a vendor mentions how many events they work per year, don’t be too concerned if it is a smaller number. If their client feedback and reviews are superior, it might just mean they are keeping that balance of passion, family, and life.

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  • Hi Jason,Well said — you describe most of the wedding and event pros I know. You state a simple, straightforward idea going right to the heart of things. Quality, Service, and Price: You can have any two, if you’ll forgo the third. And I’m sure we’re far from the only folks passionate about loving what we do. I suspect with just a few adjustments, your statement will apply to MANY businesses, especially in the service and hospitality arenas.

  • Kevin M. Dennis JWIC

    Jason-Great blog post! I also enjoyed following your tweets at the Wedding MBA. I look forward to meeting someday.


  • Thanks, Kevin. I’ll be there next year as well. I think you can get a special until the end of the month for $199 at the Wedding MBA website.

  • Peter Merry mentioned the big three during his presentation at MBA. I’m considering that as a follow-up post. I think that most couples after quality and service understand that it comes with a price. Now, what value you perceive from that price is up to the individual couple and where they choose to budget priorities.

  • Very good post Jason! I was just telling my husband the two hardest things for me to do are to relax and take a day off. But I’m seeking the balance you’re speaking of so am changing my ways. 2011 will be a more balanced year for me than the preceding decade. Thanks for the reminder and the reassurance to potential clients that fewer can sometimes be better.