Give Them A Reason To Stay

Saturday, July 2nd, 2011 at 9:09 AM by   

Every industry has some mentors that keep them guided and on track to making the best of their passion. It might be someone they aspire to be as they go forward. The one that sparked the mobile DJ/entertainment industry has to be Mark Ferrell.

Along with his wife, Rebecca, Mark teaches and inspires entertainment skills. For anyone that wants to be a better Master of Ceremonies, their workshops are hands down the best (and they aren’t just for DJs either). They have inspired a new breed of entertainers to begin incorporating the bride and groom’s “Love Story” into a wedding reception. Admission to the MarBecca community costs $360 per year — but for the professional entertainer, they are completely worth it.

You can have your event in your garage and serve beans and franks, and if the entertainment is great, you’ll have a fantastic and memorable event.

Or you can have your event at the Ritz Carlton and serve 5 star cuisine, but if the entertainment is mediocre or worse, the event will suffer and guests will leave early.

-Mark Ferrell

The truth is that you have many options for entertainment. Beyond looking for a DJ, Master of Ceremonies, Band, Magician, Comedian and more is looking for a good one. If you’re lucky, you’ll sometimes find a great one.

Typically, the great ones are not going to be the under $1000 DJ that you find on Craigslist. Many of them can average services ranging from $3500 to $5900 in price. A select few can command over $10,000 or more for a 5 hour reception. But are they worth it?

In a word? Likely.

The truth is that, during an initial consultation (some might call this a “sales meeting”), nothing scares me more than when it comes to telling you the price. It’s not because I don’t think I’m worth it – my previous wedding couples already let me know that answer through feedback surveys.

This fear is true among most of the community, and it’s because so many couples are familiar with the average wedding DJ, which comes with average pricing. While the fear of sticker shock is there, all of us that ask an above average price know that you will receive value far above and beyond that price. We know that we are worth it, because our clients have told us we are worth every penny (or more).

The best thing to do is go into that initial consultation with both an open mind, and good set of questions to ensure that your expectations but you also understand the value of what the company you meet with can offer.

Those that have taken training with industry specialists like Mark & Rebecca Ferrell, Bill Herman, Peter Merry and Randy Bartlett (among a dozen others) — workshops and seminars that keep our passion and creative juices flowing — are going to command that higher price, but also ensure that you get value in return.

Call me today and see what I can do for you.  Reach me at (408) 426-8117 or head over to the Request For Information page.

  • Carl Mindling

    Great post. It’s ironic to me how cliché this expression has become: “The DJ makes or breaks the party.” The reason why it is so tried and true is that it is repeated so often. If you take that expression to heart, then the perceived value of the entertainment and amount people are willing to pay for DJ services should be HUGE. However, those same people who use that expression are often the ones who expect DJ’s to work for nothing or next to it. Either they actually don’t believe we can make/break events or they are just plain hypocrites.

  • HAH!  So true, Carl.  It’s unfortunate.  The funny thing is that the story went on a path I didn’t mean for it to go (pricing).  I originally wanted to focus on how experience can keep them dancing.  

    As you know, Ron Grandia prefers to do the cake cutting right at the end of a meal.  He (and I) disagree with holding guests hostage to the cake.  As far as I’m concerned, the entertainment can set the stage with events prior to dancing – the introductions, events during the meal, etc.  If the guests are experiencing “fun” and not “cheesy” then they are likely to not be checking their watch, and will head for the dance floor instead of the door.Maybe I’ll make that point next week.  🙂

  • Nicely said, Jason.  Especially your advice to prospects to approach the consultation with clear, open eyes.  A trained, tested, experienced professional has an unbeatable advantage — reliable QUALITY.  With an effective presentation, your clients will recognize the value you offer, and if they REALLY want quality MC entertainment, it’ll be “case closed”.  And if they don’t care about quality entertainment so much, they’ll learn they’re not a good client for you.

    You mentioned “pricing”.  These days, budget is a big concern for most of us, and it’s easy to understand why some people wind up cutting corners to save a few bucks.  You suggest that the most expensive professionals are likely to be the most experienced, proficient, and reliable.  I agree, in general, and recognize that not everyone demands the very best in everything.  Everyone has their own priorities, and for some people, God bless them, an adequate service is good enough.  In some ways, this is true for all of us.

    Some people say “You get what you pay for”.  How about this instead:  “You get what you get, and you pay what you pay.”

  • I was not intending for it to sound like the most expensive are the best. I am certainly not the most expensive in this market. I can count the DJ/MC choices on one hand that easily charge anywhere from $500 to $2000 more than me — and offer LESS service value at that price. Part of that is referral demand pricing, whereas they have been operating longer than me (remember, despite over 16 years experience, I only started my solo career in January 2009).

    I would venture to simply say: “You never get what you never paid for in the first place.”